Every successful entrepreneur understands the importance of keeping customers at the center of the business. However, building strong customer relationships can be a massive job and requires lots of resources. That’s where customer relationship management (CRM) can help.
Part of an ERP system, CRM is a centralized tool that compiles customer data from a variety of online and offline sources. With complete information of each customer, you can provide the best possible service to each individual.
The CRM industry is expected to reach $80 billion in revenue by 2025. Also, 91% of companies with more than 11 employees now use CRM software.
But, what is fuelling the growth of CRM systems? Why must you invest in a CRM system?
Here are 4 reasons why your CRM system is a valuable asset.
1: Provides a Birds-Eye View of Your Customers
A CRM database enables you to store all the customer’s details, including their start of the journey to the current status. You can store information, like:
Name of the customer
Their contact details
The product they’ve shown interest in
Source of the lead
Their past interaction with your business
Personal preferences (e.g., mode of communication, payment method, etc.)
2: Lets You Store Leads
Spreadsheets are outdated and can get lost easily. You can sync your CRM with other tools to store leads’ details automatically. This ensures you don’t miss out on any potential customers.
3: Tracks All Your Customer Interactions
Tracking customer interactions enables you to plan your next steps accordingly. For sales, it means creating personalized campaigns. For support, it means ensuring they don’t experience the same issue again.
4: Enables You to Provide the Best Possible Customer Care
Before your agents pick any call, the CRM will equip them with their complete information, like their past interaction, products they’ve bought, etc. Your representative can use these insights to provide the best possible customer care.
CRM systems are one of the most valuable assets you can invest in. It provides you a birds-eye view of your customers’ information, tracks all their interactions, and enables you to offer the best possible support to them.